Welcome to Willow Mc
Your Business, Our Expertise
At Willow Mc, we help businesses navigate challenges and achieve sustainable growth. Founded by Stephen Dovey, Willow Mc is built on a foundation of real-world experience—learning from setbacks, driving business success, and building strong, resilient teams.
Professional
Stephen’s journey from overcoming personal struggles to leading a multi-business empire showcases his dedication to excellence.
Trusted
Stephen has built Willow Mc and its associated businesses on a foundation of trust, integrity, and delivering measurable results.
Experienced
Having overcome challenges such as obesity, smoking, and gambling, Stephen has firsthand experience in turning obstacles into stepping stones for success.
About Us
From Adversity to Business Growth
Willow Mc was founded on the belief that every business challenge is an opportunity. Stephen Dovey knows this first-hand. After facing personal and professional struggles, he transformed his life and built multiple successful businesses from the ground up.
With a deep understanding of business operations, growth strategies, and leadership, Stephen now applies his knowledge to help other businesses do the same. Willow Mc is the next step in that journey—a consultancy dedicated to guiding companies through uncertainty, growth, and success.
Our Vision
To empower businesses with the knowledge, tools, and strategies they need to grow and thrive.
Our Mission
To provide practical, experience-driven consultancy that delivers real, measurable results.
A Passion for Helping Businesses Grow
At Willow Mc, helping businesses succeed isn’t just a service—it’s personal. Stephen Dovey knows the challenges of building from the ground up, having faced them himself. With Dovewell, he started with nothing but determination and a loan from his mother. Through experience, resilience, and smart decision-making, he scaled businesses like FTW Training, growing it from an £80k turnover to £2.5 million.
Beyond his own ventures, Stephen has helped businesses refine their strategy, strengthen operations, and unlock new opportunities. He takes a hands-on, honest approach, treating every business as a partner, not just a client. If you’re looking for someone who genuinely cares about your business success, Willow Mc is here to help.
Cumulative revenue generated across all businesses.
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FTW Training grew to a £2.5 million turnover with 50+ staff.
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Get Started
We’re In The Business of Helping You Achieve Your Success
Ready to take the next step toward transforming your business? Contact Stephen and the team at Willow Mc today, and let’s build something great together.
Case Studies
Companies We Work With
We’re proud to collaborate with some of the most reputable businesses in the industry, each bringing a unique level of expertise and commitment to their respective fields. Our trusted partners include:
Why Work With Us?
A Partner Who Truly Cares
At Willow Mc, your success matters. Stephen Dovey has lived the challenges of building a business, turning Dovewell from an idea into a thriving company and helping FTW Training grow from £80k to £2.5 million.
Real-World Experience
We’ve built and scaled businesses ourselves, so we know what works.
Personalised Support
Every business is different; we tailor our approach to your unique needs.
Hands-On Approach
We don’t just advise—we work alongside you to make things happen.
Long-Term Success
We don’t focus on quick fixes; we help build sustainable growth strategies.
Testimonials
Positive Reviews From Our Clients
